Some Customers Stay Loyal by Harish Motwani , Sumit Chandna

 Some Customers Stay Loyal by Harish Motwani ,  Sumit Chandna

Loyalty is not just a program; it is a philosophy. A way of thinking and operating that can transform businesses and lives alike. This book inspires you to view loyalty in a new light and equips you with the knowledge and tools to foster lasting relationships.

This book is divided into ten sections, each with segmented chapters of interest. As a reader, I realise that such expert books are not read in their entirety; they are read for specific topics of interest or need. Hence, each section and then each chapter within attempts to dive into a different dimension or integral of loyalty strategy and implementation.

This book does a stellar job of breaking down the complex and often misunderstood world of B2B and influencer loyalty. It moves beyond academic theories and cookie-cutter templates to share practical insights grounded in Indian realities.

From the ethical underpinnings of loyalty to technology stacks, from designing emotional engagement to navigating fraud risks, it’s all here, in a format that is accessible, strategic and extremely relevant for modern marketers, brand leaders and business owners. It’s a playbook for everyone and is not meant for only a one-time read, but as a ready reckoner to be kept on your work table.

In order to help businesses transition from a reactive to a proactive growth strategy, the authors stress that loyalty is the glue that keeps partnerships together. The book explores how AI can improve research, provide high-accuracy insights, and ensure consistency across the customer journey, while also explaining how to create loyalty programs that actually connect with customers.

Overall, this book is not merely a manual for loyalty programs; it is a call to action for businesses to adopt a customer-centric mindset. It serves as a guide to making loyalty a shared value between businesses and customers, transcending transactions, and fostering genuine, long-lasting relationships.

Purchase here.

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